Company announcements

MAD MEX TURNS UP THE HEAT AT CLAREMONT! March 2013

WA has gone MAD for Mad Mex! The Fresh Mexican Grill specialists are bringing the heat to Claremont Quarter with the opening of their fifth WA store on Thursday 21 March. To celebrate with locals, Mad Mex will offer $5 burritos all day on Thursday 4 April. If you love freshly made guacamole with your…

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Mad Mex brings fast tacos to Wellington March 2013

Mad Mex Fresh Mexican Grill will be opening their first New Zealand store today, Tuesday 19 March at 10:30am in Lambton Square in Wellington’s CBD. American born owner, Clovis Young, brought the Baja style Mexican food phenomenon to Australia that in the past few years has been taking Australia by storm. Mad Mex is famous…

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Mad Mex named sixth in BRW Fast Franchise List March 2013

Mad Mex Fresh Mexican Grill has today been recognised as the sixth fastest growing franchise in Australia according to the 2013 BRW Fast Franchises List. The BRW Fast Franchises List ranks Australia’s fastest growing public and private businesses who present solid business practises required to deliver exceptional growth according to their average annual turnover over…

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MELBOURNE: LOVING MEX TO THE MAX! June 2012

 Melburnians who are mad about fresh, authentic Mexican food will soon be able to get their foodie fix from a hat-trick of new Mad Mex outlets. The Fresh Mexican Grill specialist opened at Southern Cross Lane on 25th June and will open at Southern Cross Station on 4th July in response to overwhelming consumer demand. A…

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MARCH MADNESS AT MAD MEX March 2012

At the end of 2011 Mad Mex had served over 2 million Mexican meals across their 15 locations nationally and in March 2012 they sold their one-millionth Burrito! Mad Mex is the first of the fast-casual Mexican food brands that have emerged in Australia over the past decade to rapidly expand interstate, and is the…

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EL DÍA DEL AMOR Y LA AMISTAD AT MAD MEX! February 2012

Feliz Día De San Valentín translates to Happy Valentine’s Day in Spanish but in Mexico El Día del Amor y la Amistad is the more common term used to celebrate the day of love and friendship. For Mexican’s Valentine’s Day is not just for lovers but also for family and friends and the people you…

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GET NAKED! NEW YEAR, NEW YOU! January 2012

Feeling the after effects of over indulging in the silly season? Mad Mex proves once again that fast food does not have to mean unhealthy food.  Choose to go NAKED at Mad Mex! To ring in the new year on a healthy note, Mad Mex Fresh Mexican Grill is offering a free bottle of water…

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MAD MEX MOVES INTO HARBOURSIDE December 2011

DARLING HARBOUR COMPLEX COURTS LEADER IN MEXICAN FOOD MARKET Mad Mex Fresh Mexican Grill will open in a coveted position in the Harbourside complex in Darling Harbour on 13 December, having been selected by the centre over competing brands in the Mexican food category for the location. Mad Mex was one of a group of…

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THE MAD MEXICAN WAVE REACHES WA November 2011

MAD MEX HILLARYS BOAT HARBOUR TO OPEN TUESDAY 22 NOVEMBER The Mexican food craze currently sweeping across the country is set to intensify in Perth with MAD MEX FRESH MEXICAN GRILL opening the doors to its first west coast restaurant on Tuesday 22 November at the popular Hillarys Boat Harbour recreational destination. Already established on…

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MAD MEX ranks 12th on BRW FAST 100 list October 2011

 Mad Mex Fresh Mexican Grill has taken out the top spot in the Accommodation and Food Services category in the 2011 BRW Fast 100 list, one of only three food brands to make the final list this year. In its debut on the coveted list, the Mad Mexican food brand was ranked in 12th, ahead…

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MAD MEX ADDING FLAVOUR TO FILM FESTIVAL October 2011

Mad Mex Fresh Mexican Grill will be adding flavour to the 2011 Hola! Mexico Film Festival as an official food sponsor of the 2011 event. Describing Mexico as “a land where the incredible happens every day”, the festival “paints a reality seen through the eyes of our film directors.”* With the presence of Mad Mex…

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MAD MEX TAKE HOME WIN AT FCA AWARDS October 2011

Mad Mex Fresh Mexican Grill this week took home the gong for Runner-Up Emerging Franchisor of the Year at the Franchising Council of Australia’s 2011 Excellence in Franchising Awards. The award adds to an impressive list of industry and consumer accolades that the Mexican food brand has received over the past year including the I…

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NEW MAD MEX RESTAURANT FOR CENTRAL CBD STRIP September 2011

Mad Mex is making a welcome addition to the southern end of Sydney’s George Street with the opening of a new restaurant opposite Central Station. Offering a convenient gourmet-to-go menu, the new restaurant will cater perfectly to the needs of the office blocks and tertiary institutions that dominate the downtown precinct. “This was a perfect…

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NRL Beef at Mad Mex Opening July 2011

Penrith Panthers special appearance at opening of Mad Mex Penrith Members of the Penrith Panthers NRL club made a special appearance at the opening of the new Mad Mex Fresh Mexican Grill in Penrith last night, tucking into a burrito and showing their club’s support for the new addition to the Riley Street restaurant precinct.…

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The Mexican Wave Sweeping Australia! July 2011

In a similar fashion to the Thai cuisine explosion of the early noughties, the presence of Mexican fast food outlets across Australia has grown rapidly over the past few years, the market led by brands such as Mad Mex Fresh Mexican Grill that first opened its doors in November 2007. Founded by Californian native Clovis…

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Big Burrito Campaign Goes Mad! June 2011

When Mad Mex Founder Clovis Young developed the Big Burrito as a fun, month-long way for the brand to draw consumer’s attention to the Cinco de Mayo holiday on 5 May, he never imagined that the result would be sales in excess of 4500 Big Burritos and a social media phenomenon unlike any other the…

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Mad Mex Madness Arrives In Melbourne’s CBD June 2011

Office workers and shoppers in Melbourne’s CBD will have the chance to feast on some of Mexico’s finest with the opening of the first Mad Mex outlet in the city’s Central Business District. The store is part of the recently opened high-end Dining Hall in the popular Melbourne Central arcade. Mad Mex offers Australia’s most…

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Nutritional Calculator has 3,000 hits since launch January 2011

Mad Mex Fresh Mexican Grill’s Online and Mobile Nutritional Calculator Generates more than 10,000 Unique Website Visitors in First Month

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Mad Mex arrives in Queensland December 2010

This summer a Mexican wave is heading for Brisbane. Get ready to rejoice in the arrival of deliciously-different Baja Mexican cuisine to Brisbane.

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Mad Mex Launches Online Nutritional Calculator December 2010

Leading the Fast Casual industry (Restaurant food served quickly) into the takeaway dining health revolution, Mad Mex will launch the first Australian interactive online nutritional calculator this week.

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Mad Mex wins “best mex in NSW” September 2010

Mad Mex was voted “Best Mexican” restaurant in New South Wales in the “I Love FOOD Awards.”

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Mad Mex Environmental Graphics Wins Award June 2010

Holy Cow! Design & Advertising wins merit award for Environmental Design for Mad Mex Fresh Mexican Grill at 2010 SEGD design awards.

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Brown-Forman partner with Mad Mex April 2010

Brown-Forman & Herradura partner with Mad Mex for month-long Cinco de Mayo promotion.

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Mad Mex opens store seven at Castle Towers April 2010

Mad Mex Fresh Mexican Grill opened its seventh location in Castle Towers Shopping Centre last week.  Located in Sydney’s Hills District in the suburb of Castle Hill, Mad Mex is the newest addition to the Piazza District, Castle Tower’s upscale dining destination.

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Mad Mex named a BRW Fast Starter 2010 April 2010

For the first time, Mad Mex has been named as a BRW 2010 Fast Starter.  The 2010 BRW Fast Starters are richer, faster growing and have higher turnover and more confidence about their success than ever before.  

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Mad Mex Expands into Victoria March 2010

Mad Mex Fresh Mexican Grill will officially open its first Victoria location at 131 Chapel Street in Windsor on Monday, 1 March 2010, becoming the sixth location of the popular Baja-Mexican eatery to open in Australia.

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westfield Tuggerah welcomes Mad Mex December 2009

Further expanding within NSW, Mad Mex Fresh Mexican Grill opened its fifth location in the Central Coast at Westfield Tuggerah in December 2009.  Located within the centre’s outdoor dining precinct, Mad Mex proved to a welcomed addition to the dining options at Westfield as the opening night celebration attracted more than 200 guests.  Well positioned…

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Franchisee Richa Bedi joins Mad Mex November 2009

Richa Bedi, an experienced operator in the Sydney-area QSR industry, has taken the franchise for Mad Mex’s popular Macquarie Centre location in North Ryde.  Bedi, who successfully ran a Coffee Club franchise in Maroubra, comes to Mad Mex with years of experience that will capitalise upon the growing popularity of Mexican cuisine in Australia.  Located…

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Mad Mex four opens in Blacktown October 2009

As the summer of 2009 comes to a close, Mad Mex Fresh Mexican Grill continues its rapid expansion throughout New South Wales with the opening of its fourth Sydney-area location at Westpoint’s On Four, the dining and entertainment hub in Sydney’s Greater West.  Located in Blacktown, this location of Mad Mex is also the first to…

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Phillip Blanco- ex Gloria Jeans leads franchise development July 2009

Phillip Blanco has joined Mad Mex Fresh Mexican Grill Pty Ltd as Director, Store Development.  Blanco, who has been responsible for leading the growth of some of Australia’s most successful franchise and food businesses, will spearhead the company’s franchising initiatives and develop strategies to further the company’s growth in the QSR marketplace. In his new…

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Mad Mex HQ established in Circular Quay June 2009

Mad Mex has established a new corporate headquarters in Circular Quay, Sydney.  Mad Mex’s senior management team will be based out of the Young Street headquarters, located directly adjacent to Mad Mex’s AMP Centre location and training kitchen.  As one of Australia’s fastest growing QSR franchise-based businesses, Mad Mex’s expansion across NSW and Victoria has…

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Mad Mex to open in two locations December 2008

Mad Mex opens its new Circular Quay location at the AMP Plaza on 1 December.

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Viva! el Cinco de Mayo! April 2008

Cinco de Mayo is approaching and Mad Mex Fresh Mexican Grill is hosting a week of promotions and special offers to celebrate!

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Hola Mad Mex! November 2007

Mad Mex Fresh Mexican Grill opens its doors for business on Monday 19 November, introducing a new style of cuisine to Australia — Baja-Mexican.

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