The Mad Mex Story
In January 2007, Clovis and Angela Young had a vision; they saw it was time to give Australians the Mexican food they deserve… Fresh, fast, full of flavour and just a little bit funky, and so Mad Mex was born! Today Mad Mex’s quick service restaurants have customers queuing, landlords clamoring and competitors coveting their run-away success.
But where did it all start?
Like many overnight success stories, the Mad Mex story started long ago. As a kid Clovis, lived in California, where, after a big day surfing, he and his buddies would re-fuel with a Carne Asada + Guac Burrito. His early burrito experiences were a revelation. How could this food taste so good, every time? The answer lies in the unbeatable combination of Mexican cuisine and Californian food service standards. We all know that Mexican food can be a bit hit-and-miss; it stands to reason with so many spices, fattening ingredients and combinations. But when Mexican food hit health-conscious California the greasy, cheesy Mexican food we’re so familiar with in Australia didn’t stand a chance. Enter Baja Mexican (“Ba-Ha”)… freshest ingredients, authentic Mexican spices, low fat recipes, and cooking techniques that deliver big bold flavours.
In the Beginning – There were none!
When Clovis and Angela considered moving to Australia to be closer to family, they couldn’t believe the lack of modern Mexican food. A lucky coincidence? Well lucky for Aussie diners, that’s for sure, and lucky for some smart-thinking business people too…
The first Mad Mex store opened in Darlinghurst, Sydney in December 2007. It was an immediate hit with long queues snaking onto the pavement. Encouraged by their increasing sales and customer numbers Clovis and Angela opened a CBD store near Circular Quay and then their first suburban store at Macquarie Centre, North Ryde. Mad Mex started franchising and opened the Blacktown store in November 2009 and soon after a store in Tuggerah on the Central Coast (after all, why should the Central Coasters miss out!). The group opened its first Melbourne store on Chapel Street, Windsor in March 2010 and the Castle Hill store was opened in April 2010. Norwest and Fortitude Valley stores were opened on December 2010 and now onto Melbourne Central and Penrith…
The future is Mexican….
Today Mad Mex has landlords knocking at our doors, keen to be associated with the hottest food-category growth story around (and who can blame them? A Mad Mex store brings its own funky vibe to any dining precinct). However Mad Mex is as discerning about our growth as we are about our food. We’ll only open a new store if we have the very best franchisee on board, after all, we’re all about high standards.