Phillip Blanco- ex Gloria Jeans leads franchise developmentJuly 2009
Phillip Blanco has joined Mad Mex Fresh Mexican Grill Pty Ltd as Director, Store Development. Blanco, who has been responsible for leading the growth of some of Australia’s most successful franchise and food businesses, will spearhead the company’s franchising initiatives and develop strategies to further the company’s growth in the QSR marketplace.
In his new role, Blanco will identify franchising and business development opportunities for Mad Mex, one of the fastest growing Mexican food brands in Australia. Globally, Mexican QSR brands are growing at double the rate of non-Mexican brands, and Blanco will target potential franchisees seeking opportunities within the high end of the QSR market.
As General Manager for Gloria Jean’s Coffees Australia, Blanco played a key role in establishing the coffee retailer as one of the country’s top franchise opportunities, leading its growth to over 260 stores nationwide. He also served as Gloria Jean’s International Development Manager, overseeing the support and development of the Gloria Jean’s brand in 25 counties. Blanco also led the development of T2, Australia’s leading tea retailer, and Fire Fly Wine Bars, now with three locations in Sydney.