Nutritional Calculator has 3,000 hits since launch

January 2011

 In an effort to educate customers on the nutritional and health benefits of fresh Mexican food, Mad Mex launched an online and mobile Nutritional Calculator in December 2010. 

 Since its launch, www.madmex.com.au and its mobile site have attracted more than 10,000 unique visitors, with the nutritional calculator being utilised over 3,000 times.

Via an interactive screen, users can obtain full nutritional information for their meal according to item, fillings, salsa and extras and users can share the calculator via Twitter and Facebook with a simple click.  The Mad Mex Nutritional Calculator can be found at www.madmex.com.au/nutrition.

 Mad Mex has a strong presence in social media with more than 1,700 “Like” fans on Facebook and 680 followers on Twitter.  Social media played a significant role in sharing information about the launch of the calculator, particularly for the mobile site where 74.4% of hits were unique visitors.

 Mad Mex Fresh Mexican Grill offers delicious, fresh and healthy Mexican food at reasonable prices in a fast casual format.  The Baja Mexican-inspired menu is based upon a simple philosophy of using only the highest-quality, most authentic ingredients to maximize the quality of its food.  During the month of January, Mad Mex is running a “New Year’s Naked Resolution” promotion, offering $2 off it’s range of Naked Burritos the entire month.

Mad Mex’s food is trans-fat free, exclusively using rice bran oil in its food preparation.  Mad Mex never uses freezers, microwaves or mince and imports a variety of chillies, seasonings, spices and ingredients direct from Mexico – insisting upon only real Mexican ingredients to create authentic Mexican flavours.

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